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Author | Brent Jackson, President
Brent Jackson Publishes New Article in LODGING Magazine on How Smaller Hotel Management Companies Drive Results
I'm proud to share that my latest article, “5 Ways Smaller Management Companies Can Drive Performance,” was published in the April 2025 issue of LODGING Magazine as part of their Hotel Handbook series. As the official publication of the American Hotel & Lodging Association, LODGING is a trusted resource for hotel owners, operators, and professionals across the hospitality industry—and I’m honored to be featured once again.
In this article, I draw on my experience as President & COO of Jackson Hotel Management, a growing hotel management company based in Virginia, to highlight how smaller hotel management companies can create significant value for ownership groups through agility, operational efficiency, and hands-on leadership. The article outlines five core strategies that smaller, more nimble management companies can leverage to stay competitive in a crowded field of third-party hotel operators:
At Jackson Hotel Management, we believe in doing the basics exceptionally well and building strong, results-driven relationships with our ownership partners. This article reinforces the principles we live by and the approach we bring to every hotel we manage. I’m grateful to LODGING Magazine for the opportunity to contribute to their April 2025 issue and to share insights alongside other respected voices in the industry. Looking for a hotel management company that’s big enough to perform and small enough to care? Contact Jackson Hotel Management to learn more about how we can help drive performance at your property. Jackson Hotel Management earns national recognition as a top-performing hotel management company.
Jackson Hotel Management, a leading hotel management company headquartered in Virginia, is proud to announce its inclusion in LODGING Magazine’s highly respected list of "50+ Hotel Management Companies to Know in 2025" This marks the fourth consecutive year the company has received this honor, further solidifying our reputation as one of the top hotel management companies in the United States.
This prestigious recognition reflects our ongoing commitment to operational excellence, outstanding guest experiences, and strong financial performance for our ownership partners. At Jackson Hotel Management, we believe in doing more than just managing hotels—we create environments where guests feel at home and owners see lasting value. “We’re incredibly honored to be recognized once again by LODGING Magazine,” said Brent Jackson, President & COO of Jackson Hotel Management. “This award is a direct result of our team’s dedication to providing exceptional service, consistent results, and a hospitality experience that exceeds expectations.” Our award-winning hotel management team works closely with brand partners and property owners to deliver personalized service, operational efficiency, and increased profitability. From front desk to facility maintenance, we focus on hospitality excellence and maintaining the highest brand standards at every property we manage. We extend our sincere thanks to LODGING Magazine for recognizing Jackson Hotel Management among the top hotel management companies to watch in 2025. As we look to the future, we remain committed to helping our hotel owners succeed and delivering unforgettable guest experiences across every property we manage.
Categories | All | Press Releases
IHG Commemorates Holiday Inn Express & Suites Ocean City-Northside in Ocean City, MD with a 2024 Performance Award
IHG Commemorates Holiday Inn Express & Suites Ocean City-Northside in Ocean City, MD with a 2024 Performance Award
The hotel and staff earn the 2024 Spirit of True Hospitality award for delivering exceptional guest service and creating memorable experiences Ocean City, MD (February 27, 2025) – IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies with more than 6,600 global properties across 19 brands, today honors Holiday Inn Express & Suites Ocean City-Northside and its team with the 2024 Spirit of True Hospitality Excellence Award for their outstanding achievements and commitment to upholding IHG’s mission to deliver “True Hospitality for Good” every day. Holiday Inn Express & Suites Ocean City-Northside is one of 696 Performance Awards honorees selected among the organization’s nearly 4,500 regional hotels spanning the United States, Canada, Mexico, Latin America and South America. More specifically, Holiday Inn Express & Suites Ocean City-Northside received the 2024 Spirit of True Hospitality Excellence award, given to IHG hotels that have achieved “elite” status and received cleanliness survey scores of at least 90. Jolyon Bulley, Chief Executive Officer, Americas, IHG Hotels & Resorts, said: “Through their hard work and dedication to maintaining high standards and delivering the superior experiences our guests have come to expect, Holiday Inn Express & Suites Ocean City-Northside and its team exemplify excellence among our nearly 4,500 Americas hotels. I’m honored to reward their efforts with a 2024 Performance Award and look forward to their continued successes this year and beyond.” Brent Jackson, President & Chief Operating Officer of Jackson Hotel Management, shared his excitement: "Earning the Spirit of True Hospitality Excellence Award is no small feat, especially in a tourism hub like Ocean City. It takes an unwavering commitment to service, consistency, and a deep passion for hospitality. We couldn’t be prouder of our General Manager, Marie, and her entire team for going above and beyond to create outstanding guest experiences every day." IHG-branded hotels offer a stay for every occasion, and welcome guests to flexible, comfortable environments that empower travel on their own terms. Beyond guaranteeing clean and well-maintained guest rooms and public spaces, IHG collaborates with properties and owners to implement elements of its Journey to Tomorrow responsible business plan aimed at driving more resourceful and environmentally friendly travel. Leaving Hospitality Better—Embracing Dr. King's Call for Excellence
Author | Brent Jackson, President
Dr. Martin Luther King Jr. said, “Whatever your life’s work is, do it well. A man should do his job so well that the living, the dead, and the unborn could do it no better.”
This resonates with me as someone who grew up in the hospitality industry and later chose to make it my life’s work. Dr. King’s words remind me that greatness comes from committing fully to what we do and striving for excellence in every aspect of the work. Hospitality is a somewhat unique industry due to the potential to create meaningful, lasting impacts on so many people. Some of our guests save up all year to bring their families on vacations to our hotels, or they spend more nights in our beds than their own because thats what their work demands. I see it as my responsibility to ensure these experiences are memorable and worthwhile. Dr. King’s legacy reminds me to do my work well and remain committed to leaving the hospitality industry better than I found it—a principle I learned as an Eagle Scout. Standing Together to Combat Human Trafficking: Jackson Hotel Management's Commitment
Our Commitment to Prevention
Human trafficking prevention is not just a legal or brand compliance task for JHM; it is a core part of our mission to protect our guests, team members, and the communities we serve. As a third-party hotel management company, we are dedicated to fostering safe environments in every hotel we operate. This means equipping our team members with the knowledge and tools they need to identify and report potential incidents. Ongoing Training and Awareness To ensure vigilance and preparedness, JHM requires the following at all properties we manage:
Why It Matters Human trafficking is a pervasive issue that thrives on silence and inaction. By prioritizing rigorous training and awareness, we help disrupt trafficking networks and ensure our hotels remain places of safety and security. As part of our efforts, JHM stands united with the hospitality industry in recognizing and preventing trafficking. We understand the profound impact that awareness and action can have in safeguarding vulnerable individuals. Partnering for a Safer Future The fight against human trafficking requires collaboration and dedication. At JHM, we lead with integrity and responsibility, striving to set an example within the hospitality sector. We encourage all hoteliers and businesses to take a stand, raise awareness, and invest in training that protects lives. Let’s work together to make our communities safer and stand against human trafficking—one step, one hotel, and one team at a time. For anyone in need of help or looking to report trafficking, the National Human Trafficking Hotline is available 24/7. You can call 1-888-373-7888, text “BeFree” (233733), or visit their live chat at humantraffickinghotline.org. Assistance is confidential and provided in over 200 languages. Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Click 'Read More" (below, if necessary) to view the rest of this week's digest of tips and best practices for hotel maintenance, management, housekeeping/laundry, and front desk from the team at Jackson Hotel Management company in Virginia. Click here to learn more about our hotel management services.
Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Click 'Read More" (below, if necessary) to view the rest of this week's digest of tips and best practices for hotel maintenance, management, housekeeping/laundry, and front desk from the team at Jackson Hotel Management company in Virginia. Click here to learn more about our hotel management services.
Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Click 'Read More" (below, if necessary) to view the rest of this week's digest of tips and best practices for hotel maintenance, management, housekeeping/laundry, and front desk from the team at Jackson Hotel Management company in Virginia. Click here to learn more about our hotel management services.
Categories | All | Blog Posts
Hard Work, Teamwork, and Success—what we can learn from the 2024 James Madison University football season.
Author | Brent Jackson, President
In just a few hours; 5:30 PM on December 18, the JMU Dukes football team will take the field in their second-ever bowl game (and their first as a full FBS/Sun Belt Conference member) in the 2024 Boca Raton Bowl on ESPN. This achievement isn’t just about one game; it’s the result of months (or even years) of dedication, teamwork, perseverance, and leadership – all qualities that mirror the work we do every day in the hotel industry.
JMU has a history as a championship football team, and they continue to demonstrate that: •Success comes from shared goals and everyone working toward a common purpose, •Every role matters—from players to coaches to support staff, •Hard work during practice makes game day seamless, and •A winning culture is built on trust, communication, and accountability. At Jackson Hotel Management, we believe the dedication that carried the Dukes to this moment is no different from the effort it takes to run a successful hotel. Much like a football team chasing a bowl win, our hotel teams also rely on shared goals, clear communication, and mutual trust. Each role matters: front desk staff welcoming guests, housekeeping teams ensuring spotless rooms, maintenance keeping everything running, and leadership guiding the way. Success doesn’t happen overnight – it’s the result of preparation, training, and showing up each day with a commitment to deliver at the highest level. Cheers to the JMU Dukes today in the Boca Raton Bowl, and cheers to every hotel team out there, giving it their all each day to create winning guest experiences! Go Dukes! Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Click 'Read More" (below, if necessary) to view the rest of this week's digest of tips and best practices for hotel maintenance, management, housekeeping/laundry, and front desk from the team at Jackson Hotel Management company in Virginia. Click here to learn more about our hotel management services.
Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
Hotel Best Practices from a Family-Owned, Third-Party Hotel Management Company
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