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2023 Joey Martin Innovation Award Winner
Author | Brent Jackson, President
Two weeks ago today, I had the incredible honor of receiving the Choice Hotels Owners Council's prestigious Joey Martin Innovation Award at the 2024 Choice Hotels International Convention at Mandalay Bay in Las Vegas.
I am beyond excited and proud to be recognized for the quality of my volunteer work with CHOC by my peers in the hotel industry. This award means so much to me, and I am deeply grateful for this recognition. It is my genuine pleasure to give back to CHOC and to the hotel industry as a whole. I often say that my career goal is simply to leave the hotel industry better than I found it and my volunteer work, in addition to my work leading Jackson Hotel Management, is a key part of achieving this goal. Being acknowledged for these efforts is both humbling and motivating. Joey Martin's history with CHOC is one of innovation and excellence, and I hope to continue to live up to the high standards that have been set by this award's namesake. Thank you to everyone who has supported and believed in me. Your encouragement and collaboration make moments like this possible.
Categories | All | Blog Posts
MLB Opening Day 2024—'Teamwork Makes The Dream Work'
Author | Brent Jackson, President
Back at the beginning of MLB Spring Training, I posted a blog post with my thoughts on how leaders in the hotel industry can draw inspiration from the teamwork and hard work of MLB teams with their veteran players and the prospects trying to earn their way onto MLB rosters as we head towards Opening Day.
Well, It's finally here—MLB Opening Day! As baseball fans everywhere gear up for a season of excitement, I'm circling back on my post from February about the incredible parallels between the sport of baseball and the hotel industry. Just as the players will step onto the field today with passion and determination, our dedicated hotel team members are ready to take their positions and deliver exceptional experiences to our guests. As we tune in to the start of another thrilling baseball season today, let's also take a moment to appreciate the hard work and dedication of our amazing hotel teams. From the front desk to housekeeping, each member plays a vital role in creating memorable experiences for our guests, ensuring that every stay is a homerun. Here's to a season filled with teamwork, excellence, and unforgettable moments—both at the ballparks and in our hotels. ...and GO ASTROS!
Categories | All | Blog Posts
Return of MLB Spring Training—'Teamwork Makes The Dream Work'
Author | Brent Jackson, President
Today is the first full day of MLB spring training games, and to me that serves as more than just a reminder of the return of 'America's favorite pastime'—it's a reminder of the dedication, resilience, and teamwork that defines both professional baseball and the hospitality industry.
As the baseball players lace up their cleats and take the field today, they're embarking on a journey that demands unwavering commitment, rigorous preparation, and a relentless pursuit of excellence. Similarly, our hotel team members, from housekeeping to the front desk, embody these same qualities every single day. Professional baseball players undergo constant training to hone their skills and prepare for the long 162-game season ahead, in the same way our hotel team members undergo continuous training and development to deliver exceptional service and anticipate the needs of our loyal guests. From perfecting the art of customer service to fully understanding the intricacies of our operations, each team member invests their time and energy to ensure that every step of the guest journey through one of our hotels results in a successful guest experience. Much as baseball teams rely on seamless coordination, communication, and collaboration to achieve success on the field, our hotels will only be successful if there is teamwork between all the departments, with each and every team member working together as one cohesive unit. Whether it's the front desk working with housekeeping on prioritizing room assignments to ensure that special requests or early arrivals are accounted for, executing flawless social events with our banquet and kitchen teams, or seamlessly responding to guest requests between our front desk and maintenance teams, every department plays a vital role in delivering a seamless and unforgettable guest experience. Professional baseball players must weather the highs and lows of a long and demanding season and our hotel team members must navigate through the ebbs and flows of the 24/7/365 nature of the hospitality industry and do so with resilience and a steadfast commitment to excellence. Whether it's handling last-minute guest requests, resolving unexpected challenges like system downtime or overbookings, or maintaining composure when a line is forming at the front desk, our team members exemplify the resilience and adaptability needed to succeed in a fast-paced environment. Our team members, much like baseball players, also know that no matter what challenges they face that their teammates are going to be there to help pick them up and dust them off in order for the team to succeed. So as the umpire shouts "Play Ball!" on another season of baseball and as we prepare for the busy season at our hotels, let's take a moment to celebrate the dedication, passion, and hard work of our incredible hotel team members. ...and Go Astros! Exciting News: I was a featured contributor in LODGING Magazine's October 2023 Cover Story10/11/2023
Categories | All | Blog Posts Author | Brent Jackson, President
Categories | All | Blog Posts Author | Brent Jackson, President
Author | Brent Jackson, President
Jackson Hotel Management president recognized on "Forty over 40" list by Hotel Management Magazine3/7/2023
Author | Brent Jackson, President
Categories | All | Blog Posts Author | Brent Jackson, President
Listen to episode #12 of the LODGING On Demand series here: https://youtu.be/X7mSXFhgqjc
or catch up on the all episodes in the series here: https://www.youtube.com/LodgingMagazine Categories | All | Blog Posts Author | Brent Jackson, President I am proud that I was asked to serve the IHG Owners Association (OA) Emerging Leaders Network (ELN) as Chair in 2020. In my role as Chair, I was given the opportunity to collaborate on an article in Issue 4/2019 of OWNER magazine titled "Hitting The Mark: ELN's Influence Continues To Grow". If you, or anyone in your organization, is an IHG Owners Association member under 40 who might be interested in joining ELN. Please comment or contact me. More information about the Emerging Leaders Network can be found at their LinkedIn Showcase page, or at the IHG Owners Association website. Categories | All | Blog Posts Author | Brent Jackson, President February 2, 2020 - February 4, 2020 | Atlanta, GA
My wife, Monica, and I recently returned from Atlanta, GA where we attended the 2020 CHOC OIC (Choice Hotels Owners Council Owners Investment Conference) at the InterContinental Buckhead Atlanta. I serve on the RAB for Region 4 of CHOC, as well as the Rising Stars Advisory Board for Choice Hotels in 2020. We had a chance to connect and share best practices with members of both groups at the recent event in Atlanta. Categories | All | Blog Posts Author | Brent Jackson, President Did you know?
I am proud to be a third generation hotelier. The start of the Jackson family hotel business was at the Terra Ceia Court in Winter Haven, FL. The hotel was purchased by my grandparents, Kathryn & A.C. Jackson, in the summer of 1967. My father and our founder and CEO, Tom Jackson, became the Manager. The Terra Ceia was renovated and repositioned as Driftwood Motor Lodge. The Driftwood Motor Lodge was later sold on the day Walt Disney World opened, for a premium sale price. Categories | All | Blog Posts Author | Brent Jackson, President May 14, 2019 - May 16,. 2019 | Las Vegas, NV The senior leadership team of Jackson Hotel Management and the General Manager of the Holiday Inn Express & Suites Ocean City recently returned from Las Vegas, NV where we attended the 2019 IHG Americas Leadership & Investors Conference at the The Venetian | The Palazzo | Sands Expo Convention Center. Our team also participated in all IHG Owners Association events at conference including the 2019 INN PAC Golf Tournament, Annual Member's Meeting, and Member's Party. Categories | All | Blog Posts Author | Brent Jackson, President April 30, 2019 - May 2, 2019 | Las Vegas, NV
The executive team of Jackson Hotel Management and our Choice brand General Managers recently returned from Las Vegas, NV where we attended the Choice Hotels International Annual Convention held at the Mandalay Bay Convention Center. |