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Hospitality Services We Offer
Tracing our roots to 1987, Jackson Hotel Management is the premier hospitality management and development company in the Mid-Atlantic.
Whether you need help with new hotel development, a major renovation, negotiating and implementing a property improvement plan, a hotel rebranding, distressed property management for a financial institution, short-term asset management, receivership services, one-time or retained hospitality consulting, and/or expert witness services; Jackson Hotel Management Company is here and ready to take your hospitality seriously.
Jackson Hotel Management is highly regarded for our history of successfully operating hotels, restaurants, and golf courses. We focus on the following four pillars of hospitality operations: comprehensive hospitality management, development, renovation & PIP, and distressed hotel & short-term management. Scroll down for more information on each of these core pillars that make up our company offerings.
Jackson Hotel Management is highly regarded for our history of successfully operating hotels, restaurants, and golf courses. We focus on the following four pillars of hospitality operations: comprehensive hospitality management, development, renovation & PIP, and distressed hotel & short-term management. Scroll down for more information on each of these core pillars that make up our company offerings.
Comprehensive Hospitality Management
Jackson Hotel Management prides ourselves on our experience, expertise, and collaborative approach; and we only accept contracts for projects where we are sure we can meet client goals and expectations.
Jackson Hotel Management provides a full range of comprehensive hospitality management services that includes, but is not limited to:
Jackson Hotel Management provides a full range of comprehensive hospitality management services that includes, but is not limited to:
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Guest ServiceS
Every step of the guest's journey through any of our hotels is important and we give our full attention to guaranteeing a successful stay experience. From the time we convert the reservation until the guest departs and leaves feedback, we want to ensure that we exceed guest expectations; and when we do fall short, we are certain our team members and hotel leaders have the tools and training to apply high quality service recovery to correct deficiencies without sacrificing the owner’s profits. Innovative guest service programs ensure excellence in customer service, while promoting a high level of employee morale. We are also responsible for, and take pride in, maintaining high customer survey results across each of the respective brands. BRAND RELATIONSHIPS
We place heavy emphasis on being a good brand partner and maintaining high quality assurance scores across all brands; ensuring that our owners are always in good standing with their respective franchises and financial institutions. We monitor this through full on-site inspections by our senior leadership in conjunction with our local teams. Written reports are then sent to property general managers, and the appropriate corporate staff, detailing specific areas of improvement that are identified, solutions that are recommended, and deadlines that have been agreed upon to ensure timely resolution and satisfaction. Jackson Hotel Management and their senior leadership have great working relationships with Choice Hotels International, Choice Hotels Owners Council (CHOC), Intercontinental Hotel Group (IHG), and the IHG Owners Association (IHGOA). Intercontinental Hotels Group Brands: In 2013, Brent earned the IHG® Best of the Best Holiday Inn General Manager of the Year Award. During his time as GM at the property, the Holiday Inn & Suites Front Royal Blue Ridge Shadows was a 3x IHG® Torchbearer Award Winner, 2x IHG® Quality Excellence Award Winner and won the 2010 IHG® Newcomer Award. During his tenure as General Manager, his hotel colleagues earned a combined 12 IHG® Best of the Best Holiday Inn Awards. In 2018, Brent was invited by IHG® to serve as a member of the Holiday Inn General Manager Advisory Board (GMAB). Brent has been a member of the IHG Owners Association Emerging Leaders Network (ELN) since 2014 and he currently serves as Immediate Past Chair of their Executive Committee. Brent also volunteers with the IHG Owners Association as a working group member, serving on the 2021 Survival & Recovery Task Force, 2020 Chair Leadership Committee, 2019 Governance Committee; as well as the 2018, 2017, and 2016 Holiday Inn Committees and the 2015 Holiday Inn Food & Beverage Task Force. Choice Hotels International Brands: Choice Hotels' Prominent Client Program is a one-of-a-kind program designed to recognize and engage with Choice's top franchisees. CEO Thomas Jackson has received recognition in this program at the VIP level, while President Brent C Jackson is denoted as a Rising Star. The Rising Star program is a new tier, created in 2018, to focus on promoting development and mentorship opportunities for aspiring owners in order to to grow their portfolios. In 2019, Brent served as a founding member of the Rising Stars Advisory Board. Further, he served as a member of the 2019 Comfort Design Advisory Committee. Brent is also a member of the Choice Hotels Owners Council (CHOC) Region 4 Regional Advisory Board (RAB) for 2019. expense control
General Managers are responsible for maintaining the budgeted "flow through percentages" of profit, assuring their control of variable costs. Expense control is highly prioritized, and budgets are developed annually based on examination and research of current vendors, operating efficiencies, and historic formulas. Inventories are conducted and reviewed monthly. Financial operations
Jackson Hotel Management has a central accounting office, which can prove beneficial for a property's cost effectiveness and controls. All properties transmit daily statistics via computer to the corporate office. The key statistics, revenue, occupancy, average rate, bank and credit card deposits, and payroll costs for each department are summarized and distributed to all involved corporate staff. facility management
Jackson Hotel Management works with the maintenance team at each hotel to ensure that proper preventative maintenance is being performed to extend the usable life of all guest rooms and FF&E. It is our goal to minimize out of order situations that impact the bottom line of the property and ensure that all equipment operates efficiently and effectively. sales & marketing
Effective sales and marketing is measured by growth of profitability. It is essential in all phases of a hotel's life cycle – particularly in start-up and turnaround situations. Proper positioning is the initial step in new development or when assuming management of an existing hotel. Following extensive research, we develop and evaluate a comprehensive marketing plan, establishing a ambitious but realistic rate structure, as well as occupancy and revenue goals based on the overall expectations of the owners. We also provide competitive analysis, solicitation and revenue goals, supply/demand analysis, selective sell guidelines, guest room inventory control, an advertising calendar and a defined sales action plan to effectively target the appropriate market segments for a given hotel. Just as correct revenue forecasting and budget allocation is vital to the marketing plan, so is proper monitoring of revenue gains. Weekly sales reports are submitted to Jackson Hotel Management every Friday, detailing every sales contact made as well as the revenue booked by each salesperson. Exceeding solicitation and revenue goals are a must for a property to succeed and it is how our salespeople are evaluated. Our experience extends across every market segment – Corporate, Government, Leisure and Package Transient, Contract, Corporate, Association, SMERFE, Sports Teams, and Tour and Travel. We understand how to work effectively with the Global Sales Offices for all major brands, ensuring that our owners are taking advantage of every available brand resource. At Jackson Hotel Management, we recognize that understanding each property’s competitive set and market is the secret to stealing market share and re-positioning each asset to make strides over the competition. We pride ourselves on having leadership that knows how to position our properties in achieving solid growth and increasing yearly revenues, even in the most competitive of markets. internet reputation
A property’s website, along with the reviews it receives on TripAdvisor and other travel-related websites, are its “public face” and often provide that crucial first impression for potential customers. In addition to Facebook, Twitter, and Instagram, Jackson Hotel Management monitors all social media platforms and responds to positive and negative comments posted about each property, ensuring an online presence that is truly representative of its brand and mission. food & Beverage
Jackson Hotel Management’s concept for a hotel restaurant is to make it the best venue for guests and local residents alike. We operate our restaurants not as hotel food outlets, but as the most popular restaurants within a 30-mile radius. This is accomplished by serving the best food in the area and transforming the bar into a meeting place for the local community. We refine the atmosphere, offerings and pricing to make each outlet a fun, upscale local spot, where area residents and business people gather to socialize with friends and meet new people. By offering exceptional menus, reasonably priced cuisine and fast, friendly service, Jackson Hotel Management's restaurants become the place to go — for business breakfasts, casual lunches, work banquets, romantic dinners, family meals, and Sunday brunch. This goal is achieved through operations analysis, best practices round-tables, labor control, profit & loss management, and inventory control. A successful restaurant pairs great food with great service. Jackson Hotel Management refines the restaurant concept to ensure a functional facility for staff and an enjoyable dining experience for all guests. We also conduct service and culinary training programs, implement management development, retention and training initiatives, and monitor service and quality reviews. talent development
Our goal is to promote from within whenever possible, thus providing a smooth transition period. Management training is tailored to the needs of each individual property. General Manager meetings prepared by Jackson Hotel Management encourage knowledge sharing, as do on-site visits by corporate staff and the President of Jackson Hotel Management. Jackson Hotel Management’s mission is to maintain proactive relationships among management, employees, clients, and guests, while ensuring equal employment opportunities and recognizing the diversity in our workplace. Our staff has earned a reputation for integrity, innovation, personalized service, and success. We ensure that the guest experience — from reservation through checkout — is the best it can be. Jackson Hotel Management’s philosophy for guest service is simple: Treat the guests in our hotels as we would treat guests in our home. This philosophy is based on the principle that it is the responsibility of every employee to deliver the best possible service to the guests. For each property, we oversee recruiting and hiring of staff, EEO/AAP compliance, employee benefits, and performance management. It is Jackson Hotel Management’s policy that every employee is treated with respect, dignity, and professionalism; and we expect our employees to respond in kind. We provide each property with Employee Handbooks to address problem-solving techniques, ensure that the staff is treated in a fair manner, and offer job descriptions outlining all responsibilities. We also audit wages to ensure fair compensation, conduct employee recognition programs, and promote from within as much as possible. Jackson Hotel Management’s training programs focus on implementing brand standards, team building, and creating positive and rewarding work environments. Revenue Management
Our revenue management tools provide for the maximization of room revenues as well as total revenues. We closely monitor trends, and results are measured by occupancy, average rate, and overall revenue, as well as market segmentation, separating the business by daily, monthly, and year-to-date classifications. All general managers are constantly challenged to become more sophisticated in the usage of Revenue Management. We strive for our properties to outperform their respective competitive sets on the Monthly and Weekly Star Reports. We also track agency fees and commissions, and believe in managing to NET-REVPAR. |
Development
The leadership of Jackson Hotel Management has exceptional experience, and established results, in new hotel development and the development of associated hospitality properties. Our current focus is on quality select service hotels in the Mid-Atlantic, but we can help across a broad range of hotel classes, property sizes, and geographic markets.
Renovation & PIP
Jackson Hotel Management will take the lead throughout your next renovation or PIP; including consultation with ownership, interviewing and hiring the required hospitality design and construction professionals, financing, permitting, bonding, insurance, and working with the municipalities and brands.
Distressed Hotel & Short-term Management
Jackson Hotel Management has long been known for our success in the repositioning of distressed properties for trusts and institutional lenders. Our expertise in this field provides our clients with peace of mind to focus on their day-to-day tasks and responsibilities; knowing that our team will manage all operations of the facility, increase asset value, and provide positive results. We also offer our hospitality experience and knowledge for expert witness services and short-term or retained consulting engagements.
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