Jackson Hotel Management | Third-Party Hotel Management Company
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Hospitality Services by Jackson Hotel Management
Tracing our roots to 1987, Jackson Hotel Management is a premier hotel management company in the Mid-Atlantic, highly regarded for our history of successfully operating hotels, restaurants, and golf courses.
While our primary focus is on third-party hotel management of midscale and upper midscale hotels and associated hospitality properties, we offer much more. When partnering with the ownership of a hotel or hospitality property, we typically provide one or more of these four key pillars of hospitality operations: Comprehensive Hospitality Management, Shared Sales Services, Accounting Services, and Renovation/PIP/Development.
Our team of hospitality experts is also available to assist with a wide range of hospitality-related services. Whether you need help with new hotel development, major renovations, negotiating and implementing property improvement plans, hotel rebranding, distressed property management for financial institutions, short-term asset management, receivership services, one-time or retained hospitality consulting, or expert witness services, Jackson Hotel Management is here and ready to elevate your hospitality operations.
Our team of hospitality experts is also available to assist with a wide range of hospitality-related services. Whether you need help with new hotel development, major renovations, negotiating and implementing property improvement plans, hotel rebranding, distressed property management for financial institutions, short-term asset management, receivership services, one-time or retained hospitality consulting, or expert witness services, Jackson Hotel Management is here and ready to elevate your hospitality operations.
Comprehensive Hospitality Management
At Jackson Hotel Management, our success is built on a foundation of expertise, dedication, and a comprehensive approach to hospitality management. We understand the complexities of the hotel industry and are committed to delivering exceptional service across all aspects of operations. Our team is dedicated to positioning each hotel to achieve its full potential by providing outstanding guest experiences while maximizing profitability. Jackson Hotel Management's collaborative approach ensures that we consistently meet and exceed ownership's goals.
Below is a list of services included in our comprehensive hospitality management package. Click on each item to learn more about how we can support your hotel's success.
Below is a list of services included in our comprehensive hospitality management package. Click on each item to learn more about how we can support your hotel's success.
Every step of the guest's journey through any of our hotels is important and we give our full attention to guaranteeing a successful stay experience. From the time we convert the reservation until the guest departs and leaves feedback, we want to ensure that we exceed guest expectations; and when we do fall short, we are certain our team members and hotel leaders have the tools and training to apply high quality service recovery to correct deficiencies without sacrificing the owner’s profits. Innovative guest service programs ensure excellence in customer service, while promoting a high level of employee morale. We are also responsible for, and take pride in, maintaining high customer survey results across each of the respective brands.
We place heavy emphasis on being a good brand partner and maintaining high quality assurance scores across all brands; ensuring that our owners are always in good standing with their respective franchises and financial institutions. We monitor this through full on-site inspections by our senior leadership in conjunction with our local teams. Written reports are then sent to property general managers, and the appropriate corporate staff, detailing specific areas of improvement that are identified, solutions that are recommended, and deadlines that have been agreed upon to ensure timely resolution and satisfaction. Jackson Hotel Management and their senior leadership have great working relationships with Choice Hotels International, Choice Hotels Owners Council (CHOC), Intercontinental Hotel Group (IHG), and the IHG Owners Association (IHGOA). IHG and IHGOA: In 2013, Brent Jackson earned the IHG® Best of the Best Holiday Inn General Manager of the Year Award. During his time as GM at the property, the Holiday Inn & Suites Front Royal Blue Ridge Shadows was a 3x IHG® Torchbearer Award Winner, 2x IHG® Quality Excellence Award Winner and won the 2010 IHG® Newcomer Award. During his tenure as General Manager, his hotel colleagues earned a combined 12 IHG® Best of the Best Holiday Inn Awards. In 2018, Brent was invited by IHG® to serve as a member of the Holiday Inn General Manager Advisory Board (GMAB). Both Brent and Adam Jackson volunteer for the IHG Owners Association (IHGOA) as a working group member. Brent has held roles on the Global Loyalty Committee (during the launch of the IHG One Rewards loyalty program), Governance Committee, People Committee, chair of the Emerging Leaders Network Executive Committee, Americas Regional Council (ARC) - Survival & Recovery Task Force, Chair Leadership Committee, Holiday Inn Committee, and Holiday Inn Food & Beverage Task Force. Adam volunteers with the Operations Committee. Choice Hotels International and CHOC: Choice Hotels' Prominent Client Program is a one-of-a-kind program designed to recognize and engage with Choice's top franchisees. CEO Tom Jackson has received recognition in this program at the VIP level, while Brent is denoted as a Rising Star. The Rising Star program is a new tier, created in 2018, to focus on promoting development and mentorship opportunities for aspiring owners in order to to grow their portfolios. Since 2019, Brent has served as a founding member of the Rising Stars Advisory Board. Further, he served as a member of the 2019 Comfort Design Advisory Committee. Jackson Hotel Management guided the team at the Clarion Pointe Harrisonburg as they earned the 2021 Ring of Honor Award from Choice Hotels. The Ring of Honor Award is the highest of the Choice Hotels guest satisfaction awards and is only given to the top 1% of hotels in each brand. Brent and Adam are also members of the Choice Hotels Owners Council (CHOC) Region 4 and Region 5 Regional Advisory Boards (RAB) and are National Delegates with CHOC. Brent is vice-director of the Regional Advisory Board (RAB) for Region 4 of CHOC and serves as a National Delegate (serving on the Clarion Committee, chair of the Distribution Committee, and the chair of Choice Privileges Subcommittee). Brent received the 2023 Joey Martin Innovation Award in recognition of his volunteer work with CHOC.
General Managers are responsible for maintaining the budgeted "flow through percentages" of profit, assuring their control of variable costs. Expense control is highly prioritized, and budgets are developed annually based on examination and research of current vendors, operating efficiencies, and historic formulas. Inventories are conducted and reviewed monthly.
Our team uses third-party or franchisor-sponsored revenue management programs to provide for the maximization of room revenues as well as total revenues. We closely monitor trends, and results are measured by occupancy, average rate, and overall revenue, as well as market segmentation, separating the business by daily, monthly, and year-to-date classifications. All general managers are constantly challenged to become more sophisticated in the usage of Revenue Management. We strive for our properties to outperform their respective competitive sets on the Monthly and Weekly Star Reports. We also track agency fees and commissions, and believe in managing to NET-REVPAR.
Jackson Hotel Management works with the maintenance team at each hotel to ensure that proper preventative maintenance is being performed to extend the usable life of all guest rooms and FF&E. It is our goal to minimize out of order situations that impact the bottom line of the property and ensure that all equipment operates efficiently and effectively.
Effective sales and marketing is measured by growth of profitability. It is essential in all phases of a hotel's life cycle – particularly in start-up and turnaround situations. Proper positioning is the initial step in new development or when assuming management of an existing hotel. Following extensive research, we develop and evaluate a comprehensive marketing plan, establishing a ambitious but realistic rate structure, as well as occupancy and revenue goals based on the overall expectations of the owners. We also provide competitive analysis, solicitation and revenue goals, supply/demand analysis, selective sell guidelines, guest room inventory control, an advertising calendar and a defined sales action plan to effectively target the appropriate market segments for a given hotel. Just as correct revenue forecasting and budget allocation is vital to the marketing plan, so is proper monitoring of revenue gains. Weekly sales reports are submitted to Jackson Hotel Management every Friday, detailing every sales contact made as well as the revenue booked by each salesperson. Exceeding solicitation and revenue goals are a must for a property to succeed and it is how our salespeople are evaluated. Our experience extends across every market segment – Corporate, Government, Leisure and Package Transient, Contract, Corporate, Association, SMERFE, Sports Teams, and Tour and Travel. We understand how to work effectively with the Global Sales Offices for all major brands, ensuring that our owners are taking advantage of every available brand resource. At Jackson Hotel Management, we recognize that understanding each property’s competitive set and market is the secret to stealing market share and re-positioning each asset to make strides over the competition. We pride ourselves on having leadership that knows how to position our properties in achieving solid growth and increasing yearly revenues, even in the most competitive of markets.
A property’s website, along with the reviews it receives on TripAdvisor and other travel-related websites, are its “public face” and often provide that crucial first impression for potential customers. In addition to Facebook, Twitter, and Instagram, Jackson Hotel Management monitors all social media platforms and responds to positive and negative comments posted about each property, ensuring an online presence that is truly representative of its brand and mission.
Jackson Hotel Management’s concept for a hotel restaurant is to make it the best venue for guests and local residents alike. We operate our restaurants not as hotel food outlets, but as the most popular restaurants within a 30-mile radius. This is accomplished by serving the best food in the area and transforming the bar into a meeting place for the local community. We refine the atmosphere, offerings and pricing to make each outlet a fun, upscale local spot, where area residents and business people gather to socialize with friends and meet new people. By offering exceptional menus, reasonably priced cuisine and fast, friendly service, Jackson Hotel Management's restaurants become the place to go — for business breakfasts, casual lunches, work banquets, romantic dinners, family meals, and Sunday brunch. This goal is achieved through operations analysis, best practices round-tables, labor control, profit & loss management, and inventory control. A successful restaurant pairs great food with great service. Jackson Hotel Management refines the restaurant concept to ensure a functional facility for staff and an enjoyable dining experience for all guests. We also conduct service and culinary training programs, implement management development, retention and training initiatives, and monitor service and quality reviews.
Our goal is to promote from within whenever possible, thus providing a smooth transition period. Management training is tailored to the needs of each individual property. General Manager meetings prepared by Jackson Hotel Management encourage knowledge sharing, as do on-site visits by corporate staff and the President of Jackson Hotel Management. Jackson Hotel Management’s mission is to maintain proactive relationships among management, employees, clients, and guests, while ensuring equal employment opportunities and recognizing the diversity in our workplace. Our staff has earned a reputation for integrity, innovation, personalized service, and success. We ensure that the guest experience — from reservation through checkout — is the best it can be. Jackson Hotel Management’s philosophy for guest service is simple: Treat the guests in our hotels as we would treat guests in our home. This philosophy is based on the principle that it is the responsibility of every employee to deliver the best possible service to the guests. For each property, we oversee recruiting and hiring of staff, EEO/AAP compliance, employee benefits, and performance management. It is Jackson Hotel Management’s policy that every employee is treated with respect, dignity, and professionalism; and we expect our employees to respond in kind. We provide each property with Employee Handbooks to address problem-solving techniques, ensure that the staff is treated in a fair manner, and offer job descriptions outlining all responsibilities. We also audit wages to ensure fair compensation, conduct employee recognition programs, and promote from within as much as possible. Jackson Hotel Management’s training programs focus on implementing brand standards, team building, and creating positive and rewarding work environments.
Jackson Hotel Management believes that active industry advocacy is essential to safeguarding the interests and profitability of the hotels we manage. Our leadership team is deeply engaged in key industry associations, ensuring that our properties are represented in critical legislative and regulatory discussions. Brent Jackson serves as a Board Member for the Shenandoah Chapter of the Virginia Restaurant, Lodging & Travel Association (VRLTA) and actively participates with the VRLTA Legislative Committee. Adam Jackson is a member of the Maryland Hotel Lodging Association (MHLA)'s Legislative Committee, while Mary Bayer contributes as President Elect of the Board of Directors of the Shenandoah Valley Travel Association (SVTA). Through our involvement in these and other organizations, we stay ahead of emerging issues, advocate for favorable policies, and work to prevent unnecessary legislation or bureaucracy from impacting our portfolio's bottom line. Our advocacy efforts help create a more favorable operating environment, allowing the hotels in our portfolio to thrive. |
Shared Sales Services
Management of, and leadership over, the sales and marketing efforts at the hotel is included in Jackson Hotel Management's package of 'Comprehensive Hospitality Management' services. In addition to these included services, Jackson Hotel Management can extend the services of our Corporate Director of Sales for direct sales assistance for the hotel through our Shared Sales Services program.
Hotel Accounting Services
Partnering with PBMares Pathway team, we offer comprehensive accounting services, maintaining accurate records and financial reporting. Our financial management solutions include day-to-day transaction processing, budgeting, and compliance with the Uniform System of Accounts for Hotels.
Renovation | PIP | Development
Renovation
Jackson Hotel Management will take the lead throughout your next major renovation including consultation with ownership, interviewing and hiring the required hospitality design and construction professionals, financing, permitting, bonding, insurance, and working with the municipalities and brands. We excel in managing major renovations, ensuring minimal disruption to daily operations and maximum return on investment. Our comprehensive approach includes detailed project planning, vendor management, and quality assurance to enhance property value and guest experience.
PIP
Jackson Hotel Management will take the lead throughout your next franchisor-mandated Property Improvement Plan (PIP). We negotiate and implement PIPs, ensuring compliance with brand standards and enhancing property value. Our team collaborates closely with hotel owners and brands to create and execute effective improvement strategies.
Development
The leadership of Jackson Hotel Management has exceptional experience, and established results, in new hotel development and the development of associated hospitality properties. Our current focus is on quality select service hotels in the Mid-Atlantic, but we can help across a broad range of hotel classes, property sizes, and geographic markets. Our team assists in every stage of new hotel development, from initial planning and securing financing to overseeing construction and successfully opening the property. We ensure each project meets brand standards and market demands, positioning the hotel for long-term success.
Jackson Hotel Management will take the lead throughout your next major renovation including consultation with ownership, interviewing and hiring the required hospitality design and construction professionals, financing, permitting, bonding, insurance, and working with the municipalities and brands. We excel in managing major renovations, ensuring minimal disruption to daily operations and maximum return on investment. Our comprehensive approach includes detailed project planning, vendor management, and quality assurance to enhance property value and guest experience.
PIP
Jackson Hotel Management will take the lead throughout your next franchisor-mandated Property Improvement Plan (PIP). We negotiate and implement PIPs, ensuring compliance with brand standards and enhancing property value. Our team collaborates closely with hotel owners and brands to create and execute effective improvement strategies.
Development
The leadership of Jackson Hotel Management has exceptional experience, and established results, in new hotel development and the development of associated hospitality properties. Our current focus is on quality select service hotels in the Mid-Atlantic, but we can help across a broad range of hotel classes, property sizes, and geographic markets. Our team assists in every stage of new hotel development, from initial planning and securing financing to overseeing construction and successfully opening the property. We ensure each project meets brand standards and market demands, positioning the hotel for long-term success.
Other Services
Jackson Hotel Management has long been known for our success in the repositioning of distressed properties for trusts and institutional lenders. Our expertise in this field provides our clients with peace of mind to focus on their day-to-day tasks and responsibilities; knowing that our team will manage all operations of the facility, increase asset value, and provide positive results. We also offer our hospitality experience and knowledge for expert witness services and short-term or retained consulting engagements.
Hotel Rebranding
We guide properties through successful rebranding processes, aligning with market trends and brand requirements. Our services include market analysis, brand selection, and seamless transition planning to ensure a smooth and effective rebranding.
Distressed Hotel Management
We specialize in managing distressed properties for financial institutions, turning around underperforming assets. Our strategic approach focuses on stabilizing operations, improving financial performance, and enhancing overall asset value.
Short-term Management and Receivership Services
We provide expert management for short-term and receivership engagements, ensuring continuity and stability. Our experienced team handles all aspects of hotel operations, financial management, and strategic planning.
Hospitality Consulting
Our consulting services include one-time or retained engagements, offering expert advice and tailored solutions. We provide actionable insights and recommendations to enhance operational efficiency, guest satisfaction, and profitability.
Expert Witness Services
We provide credible and knowledgeable expert witness services in hospitality-related legal cases, leveraging our extensive industry experience and expertise.
Hotel Rebranding
We guide properties through successful rebranding processes, aligning with market trends and brand requirements. Our services include market analysis, brand selection, and seamless transition planning to ensure a smooth and effective rebranding.
Distressed Hotel Management
We specialize in managing distressed properties for financial institutions, turning around underperforming assets. Our strategic approach focuses on stabilizing operations, improving financial performance, and enhancing overall asset value.
Short-term Management and Receivership Services
We provide expert management for short-term and receivership engagements, ensuring continuity and stability. Our experienced team handles all aspects of hotel operations, financial management, and strategic planning.
Hospitality Consulting
Our consulting services include one-time or retained engagements, offering expert advice and tailored solutions. We provide actionable insights and recommendations to enhance operational efficiency, guest satisfaction, and profitability.
Expert Witness Services
We provide credible and knowledgeable expert witness services in hospitality-related legal cases, leveraging our extensive industry experience and expertise.
