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Jackson Hotel Management, a leading hotel management company headquartered in Virginia, is proud to announce its inclusion in LODGING Magazine’s highly respected list of "50+ Hotel Management Companies to Know in 2025" This marks the fourth consecutive year the company has received this honor, further solidifying our reputation as one of the top hotel management companies in the United States.

This prestigious recognition reflects our ongoing commitment to operational excellence, outstanding guest experiences, and strong financial performance for our ownership partners. At Jackson Hotel Management, we believe in doing more than just managing hotels—we create environments where guests feel at home and owners see lasting value.
“We’re incredibly honored to be recognized once again by LODGING Magazine,” said Brent Jackson, President & COO of Jackson Hotel Management. “This award is a direct result of our team’s dedication to providing exceptional service, consistent results, and a hospitality experience that exceeds expectations.”
Our award-winning hotel management team works closely with brand partners and property owners to deliver personalized service, operational efficiency, and increased profitability. From front desk to facility maintenance, we focus on hospitality excellence and maintaining the highest brand standards at every property we manage.
We extend our sincere thanks to LODGING Magazine for recognizing Jackson Hotel Management among the top hotel management companies to watch in 2025. As we look to the future, we remain committed to helping our hotel owners succeed and delivering unforgettable guest experiences across every property we manage.

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Our Commitment to Prevention
Human trafficking prevention is not just a legal or brand compliance task for JHM; it is a core part of our mission to protect our guests, team members, and the communities we serve. As a third-party hotel management company, we are dedicated to fostering safe environments in every hotel we operate. This means equipping our team members with the knowledge and tools they need to identify and report potential incidents.

Ongoing Training and Awareness
To ensure vigilance and preparedness, JHM requires the following at all properties we manage:

• Annual Training: Every team member must complete the brand-provided Human Trafficking Awareness Training during January. This ensures compliance with state laws and brand standards (where applicable) and reinforces our shared commitment to this important cause.
• Onboarding Compliance: All new hires are required to complete this training as part of their onboarding process.
• Certification Management: Certificates of completion must be on file for every team member, guaranteeing that everyone is fully trained and ready to act.

This training is not only about meeting regulatory and brand requirements; it is a tangible way we create safer spaces and empower our team members to be proactive.

Why It Matters
Human trafficking is a pervasive issue that thrives on silence and inaction. By prioritizing rigorous training and awareness, we help disrupt trafficking networks and ensure our hotels remain places of safety and security. As part of our efforts, JHM stands united with the hospitality industry in recognizing and preventing trafficking. We understand the profound impact that awareness and action can have in safeguarding vulnerable individuals.

Partnering for a Safer Future
The fight against human trafficking requires collaboration and dedication. At JHM, we lead with integrity and responsibility, striving to set an example within the hospitality sector. We encourage all hoteliers and businesses to take a stand, raise awareness, and invest in training that protects lives. Let’s work together to make our communities safer and stand against human trafficking—one step, one hotel, and one team at a time.

For anyone in need of help or looking to report trafficking, the National Human Trafficking Hotline is available 24/7. You can call 1-888-373-7888, text “BeFree” (233733), or visit their live chat at humantraffickinghotline.org. Assistance is confidential and provided in over 200 languages.

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At Jackson Hotel Management, we pride ourselves on adapting to the ever-evolving hospitality landscape. Recently, our Vice President of Hotel Operations, Adam Jackson, shared insights with hotelmanagement.net ahead of his participation in the Hotec Operations conference. This prestigious event allows hospitality professionals to network and discuss emerging trends, ensuring we remain at the forefront of industry innovation.

Embracing Change in a Post-Pandemic World
The COVID-19 pandemic brought significant challenges to the hotel industry. As Adam Jackson pointed out, the industry is still finding its footing amidst these changes. Guest expectations have shifted, and hoteliers must balance personal interactions with the convenience of digital solutions. For instance, advancements in artificial intelligence prompt us to reconsider the necessity of front-desk agents versus self-service check-ins.

Leveraging Committee Roles for Industry Insight
Both Adam Jackson and Brent Jackson, President of Jackson Hotel Management, play crucial roles on various committees for Choice Hotels, Choice Hotels Owners Council, and the IHG Owners Association. These positions allow us to share our expertise and influence the future direction of these brands. Adam’s involvement in IHGOA’s operations committee, for example, facilitates meaningful dialogue with executives, ensuring that operator feedback shapes company initiatives.

Navigating Economic Challenges
One of the most pressing issues facing hotel management companies today is inflation. Rising costs, especially in labor, require strategic adjustments. At Jackson Hotel Management, we focus on creating an enjoyable work environment and fair compensation to retain top talent. We believe in paying our staff what they deserve, recognizing that a motivated team is essential for delivering exceptional guest experiences.

Building Relationships for Long-Term Success
Attending events like Hotec Operations underscores the importance of relationship-building in the hospitality industry. As Adam Jackson noted, these connections often yield long-term benefits, whether through collaborative opportunities or mutual support in navigating industry challenges.

Join Us in Shaping the Future of Hospitality
As a leading hotel management company in Virginia, Jackson Hotel Management is committed to innovation, excellence, and adaptability. We invite you to follow our journey as we continue to set new standards in hotel management and guest satisfaction.

Stay tuned for more updates and insights from the team at Jackson Hotel Management, where our mission is to deliver unparalleled hospitality experiences across Virginia and beyond.

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Jackson Hotel Management, a family-owned third party hotel management company based in Virginia, is proud to announce its inclusion in LODGING Magazine's esteemed list of "50+ Hotel Management Companies to Know in 2024" for the third consecutive year. This prestigious recognition demonstrates our unwavering commitment to excellence in hotel management and our dedication to delivering outstanding service to our guests while ensuring profitable returns for our owners/partners.

As a leading hotel management company, being featured in this exclusive list is a significant honor that the entire Jackson Hotel Management team cherishes. Our relentless pursuit of exceptional service and our ability to consistently exceed expectations have earned us this accolade from one of the most respected publications in the hospitality industry.
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At Jackson Hotel Management, we excel in providing award-winning hospitality services. Our mission is to make every stay an unforgettable experience by maintaining the highest standards of service. Each member of our team is committed to ensuring that every guest feels welcome, comfortable, and valued throughout their stay.
We extend our deepest gratitude to LODGING Magazine for recognizing us as a top hotel management company. As we look to the future, we are excited to continue setting new standards of excellence in hotel management.

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Members of the Jackson Hotel Management team recently had the opportunity to collaborate with the award-winning team at Choice University on a series of training videos.  The first two of these videos titled "Hotels Helping Hotels: Managing Labor Costs through Cross-Training" and "Hotels Helping Hotels: Staff Scheduling Solutions to Reduce Costs" are now available for any Choice Hotels franchisee with access to the training platform.  Featured in the videos are Brent Jackson (President and owner of Jackson Hotel Management) and Ben Wilkins (General Manager of the 2021 Ring of Honor award winning Clarion Pointe Harrisonburg).  

The Jackson Hotel Management team and the Clarion Pointe Harrisonburg (Harrisonburg, VA) were honored to be featured in a video presentation at the Choice Hotels 66th Annual Convention in Las Vegas in May 2022. We are excited to be a part of the future of the Clarion Pointe brand and for the brand to continue to grow, innovate, and drive profits. 

Jackson Hotel Management is owned/operated by second- and third-generation hoteliers and we are proud of our multi-generational history. 

Thank you to Choice Hotels for the opportunity to share our story and our experience with the Clarion Pointe brand!
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For more information about Jackson Hotel Management:
https://www.jacksonhotelmanagement.com

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Jackson Hotel Management is proud of the team at the Holiday Inn Express & Suites Ocean City for earning a Tripadvisor 2021 Travelers' Choice award; placing them in the top 10% worldwide based on customer feedback.

Keep up the great work!

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Jackson Hotel Management is proud of the team at the Clarion Pointe Harrisonburg for earning a Tripadvisor 2020 Travelers' Choice award; placing them in the top 10% worldwide based on customer feedback.

Keep up the great work!

The public area renovations began this week at the Holiday Inn Express & Suites Ocean City in Ocean City, MD.  The lobby, breakfast area, and great room flooring upgrades are in progress; as are the upgrades to the front desk and lobby convenience store.  It is a small first step in a big "Formula Blue" project, but we are excited for our guests to see and experience all the changes we have in store for them.  

It has been a long road, but we are proud to announce that our latest conversion project is complete.  The Comfort Inn in Harrisonburg, VA is now the Clarion Pointe Harrisonburg; and reservations are now available on ChoiceHotels.com/va429 or by contacting the hotel directly.

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New Press Release from Choice Hotels says "Sixteen Clarion Pointe hotels are expected to open by year-end".
Jackson Hotel Management is excited that our Harrisonburg, VA property is going to be one of these sixteen. We are very excited about this brand and its potential to be successful in the Harrisonburg, VA market.  Come see our Contemporary design touches anytime!

Click the link above to redirect to ChoiceHotels.com for the full press release. ​

Our project to convert the Comfort Inn in Harrisonburg, VA to the Clarion Pointe is entering its final stages.  The lobby and breakfast room renovations are complete; as are the upgrades to the guest rooms, exterior paint, pool furniture, and front desk.