Hard Work, Teamwork, and Success—what we can learn from the 2024 James Madison University football season.

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Hard Work, Teamwork, and Success—what we can learn from the 2024 James Madison University football season.

​Author |​ Brent Jackson, President

In just a few hours; 5:30 PM on December 18, the JMU Dukes football team will take the field in their second-ever bowl game (and their first as a full FBS/Sun Belt Conference member) in the 2024 Boca Raton Bowl on ESPN. This achievement isn’t just about one game; it’s the result of months (or even years) of dedication, teamwork, perseverance, and leadership – all qualities that mirror the work we do every day in the hotel industry.

JMU has a history as a championship football team, and they continue to demonstrate that:
•Success comes from shared goals and everyone working toward a common purpose,
•Every role matters—from players to coaches to support staff,
•Hard work during practice makes game day seamless, and
•A winning culture is built on trust, communication, and accountability.

At Jackson Hotel Management, we believe the dedication that carried the Dukes to this moment is no different from the effort it takes to run a successful hotel. Much like a football team chasing a bowl win, our hotel teams also rely on shared goals, clear communication, and mutual trust. Each role matters: front desk staff welcoming guests, housekeeping teams ensuring spotless rooms, maintenance keeping everything running, and leadership guiding the way. Success doesn’t happen overnight – it’s the result of preparation, training, and showing up each day with a commitment to deliver at the highest level.

Cheers to the JMU Dukes today in the Boca Raton Bowl, and cheers to every hotel team out there, giving it their all each day to create winning guest experiences! 

Go Dukes!