Brent Jackson Publishes New Article in LODGING Magazine on How Smaller Hotel Management Companies Drive Results

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​Author |​ Brent Jackson, President

Brent Jackson Publishes New Article in LODGING Magazine on How Smaller Hotel Management Companies Drive Results

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I'm proud to share that my latest article, “5 Ways Smaller Management Companies Can Drive Performance,” was published in the April 2025 issue of LODGING Magazine as part of their Hotel Handbook series. As the official publication of the American Hotel & Lodging Association, LODGING is a trusted resource for hotel owners, operators, and professionals across the hospitality industry—and I’m honored to be featured once again.
In this article, I draw on my experience as President & COO of Jackson Hotel Management, a growing hotel management company based in Virginia, to highlight how smaller hotel management companies can create significant value for ownership groups through agility, operational efficiency, and hands-on leadership.
The article outlines five core strategies that smaller, more nimble management companies can leverage to stay competitive in a crowded field of third-party hotel operators:

• Proactive alignment with hotel ownership
• Operational flexibility to adapt to market trends
• Hands-on, accessible leadership teams
• Real-time cost efficiency and vendor relationships
• Consistent focus on guest satisfaction at the property level

Each of these best practices speaks to the unique advantages of working with a small hotel management company that can move quickly, think strategically, and stay close to the operations that matter most.
At Jackson Hotel Management, we believe in doing the basics exceptionally well and building strong, results-driven relationships with our ownership partners. This article reinforces the principles we live by and the approach we bring to every hotel we manage.
I’m grateful to LODGING Magazine for the opportunity to contribute to their April 2025 issue and to share insights alongside other respected voices in the industry.
Looking for a hotel management company that’s big enough to perform and small enough to care? Contact Jackson Hotel Management to learn more about how we can help drive performance at your property.

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