Choice Hotels announces new brand, Clarion Pointe. Jackson Hotel Management to open one of the first Clarion Pointe hotels; will be located in Harrisonburg VA.

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​Choice Hotels International, Inc. (NYSE: CHH) today unveiled Clarion Pointe, a midscale select-service brand extension of Clarion that brings together the premium elements guests desire and an affordable travel experience. It also meets hotel owners' strong demand for a new select-service opportunity that is a differentiator in the popular midscale segment.

Jackson Hotel Management in proud to be opening one of the first Clarion Pointes in Harrisonburg, VA. 

​Read the press release from Choice Hotels here